Tips for Employers

Does Hiring a Purple Unicorn Help?
Meaning, Existence

July 30, 2024

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Delta International

Purple, Unicorn, Hiring, Recruitment

Does Hiring a Purple Unicorn Help? Meaning, Existence

Introduction

In the world of recruitment, the term "purple unicorn" often surfaces, evoking curiosity and interest. But what does it really mean, and does hiring such a candidate benefit organizations? This article delves into the meaning, existence, and potential advantages and disadvantages of hiring a purple unicorn.

What is a Purple Unicorn?

A "purple unicorn" refers to a candidate who possesses an exceptionally rare combination of skills, experiences, and qualities that make them ideal for a specific job role. These individuals are not only highly skilled but also demonstrate unique attributes that set them apart from other candidates. They can significantly enhance an organization’s performance and reputation due to their extraordinary capabilities​.

Advantages of Hiring a Purple Unicorn

  1. Enhanced Workplace Development: Purple unicorns bring a wealth of knowledge and innovative ideas that can propel an organization forward. They contribute to improving the overall functioning of the company and help in scaling the business​.
  2. Leadership Qualities: These candidates often exhibit strong leadership skills. They are capable of taking initiatives, managing teams effectively, and inspiring their colleagues to perform at their best​.
  3. Increased Productivity: Due to their high level of expertise, purple unicorns require minimal training and can quickly become productive members of the team. They help in driving the organization’s goals more efficiently​​.
  4. Competitive Advantage: In a competitive market, having a purple unicorn can give an organization a significant edge over its competitors. Their unique skill set can drive innovation and problem-solving within the company​.
  5. Reduced Turnover: Purple unicorns, when well-matched with their roles and the organization’s culture, tend to have higher job satisfaction, leading to lower turnover rates and reduced recruitment costs​​.

Disadvantages of Hiring a Purple Unicorn

  1. High Demands: These candidates are aware of their value and often have high expectations. They may demand a high salary, flexible working conditions, and other perks, which can strain the organization’s resources​​.
  2. Resource-Intensive Recruitment: Finding and hiring a purple unicorn is a time-consuming and expensive process. It requires significant investment in terms of time and money, which can exceed the recruitment budget​​.
  3. Overlooking Other Talents: The intense focus on finding a purple unicorn might lead recruiters to overlook other capable candidates who could also add value to the organization. It’s like searching for a diamond while ignoring the gold around it​​.

Image Source: www.embroker.com

Strategies for Attracting Purple Unicorns

  1. Optimize Job Postings: Crafting compelling and clear job descriptions that highlight the roles, responsibilities, and benefits can attract these rare candidates​.
  2. Offer Competitive Packages: Providing attractive compensation and benefits packages can make your organization stand out to purple unicorns​.
  3. Promote Work Flexibility: Demonstrating a commitment to work-life balance and offering flexible work options can attract top talent.
  4. Engage Candidates Effectively: Maintaining regular communication and keeping candidates engaged throughout the recruitment process can leave a positive impression and increase the chances of hiring them​​.
  5. Showcase Your Employer Brand: Highlighting what makes your company a great place to work can attract purple unicorns. A strong employer brand can set your organization apart in the eyes of these exceptional candidates​.

Conclusion

While hiring a purple unicorn can bring substantial benefits to an organization, it is essential to balance the search with the recognition of other valuable candidates. By optimizing recruitment strategies and maintaining a broad perspective, organizations can enhance their teams with both exceptional and capable talents.

Hiring a purple unicorn can be a game-changer, but it requires thoughtful consideration and strategic planning to truly reap the benefits.

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